Journal of Health Literacy

Journal of Health Literacy

Predictors of Health Literacy among Adolescents Aged 15–18: The Role of Media Literacy and Demographic Factors

Document Type : Original Article

Authors
1 Social Determinants of Health Research Center, Mashhad University of Medical Sciences, Mashhad, Iran.
2 Student Research Committee, School of health, Mashhad University of Medical Sciences, Mashhad, Iran.
3 Health Center No. 3, Mashhad University of Medical Sciences, Mashhad, Iran.
4 Department of Health Education and Health Promotion, School of Health, Mashhad University of Medical Sciences, Mashhad, Iran.
Abstract
Background and Objectives: Health and healthy lifestyles are influenced by a range of factors, including health literacy and media literacy, both of which play important roles in health-related decision-making and behaviors. This study aimed to determine the predictive role of media literacy and demographic factors in health literacy among adolescents aged 15–18 years in Mashhad, Iran.

Materials and Methods: This research was a cross-sectional study with 400 subjects of male adolescents aged 15–18 years in Mashhad, Iran. The data collection tools used in this study included demographic questionnaire, health literacy of adolescent’s questionnaire, and media literacy questionnaire. Data were analyzed by using SPSS 25.0. To examine the associations between demographic characteristics and media literacy with health literacy, a multiple linear regression model was employed.

Results: Approximately 58% of adolescents fell into insufficient levels of health literacy. In contrast, about 60% were in the moderate range for media literacy. Among the demographic variables examined, none showed a statistically significant effect on health literacy, except birth order. Most notably, media literacy emerged as a very strong predictor of health literacy, with a standardized beta coefficient of 0.611 (p<0.001).

Conclusion: Socioeconomic status was not significantly associated with health literacy, whereas birth-order dynamics may play a nuanced role. These findings suggest that integrating media literacy within universal health education may strengthen adolescents’ health information competencies. Given the limited association observed with socioeconomic status, universal media-literacy initiatives may warrant consideration, alongside further examination of family processes. Future research could employ longitudinal designs, multi-method assessments, and evaluate the impact of media-literacy–enhanced health education on health-related outcomes.
Keywords

Acknowledgements: The authors wish to express their gratitude towards the vice president of research in Mashhad University of Medical Sciences, Mashhad, Iran.


Availability of data and materials: The datasets generated and/or analyzed during the current study are not publicly available due to privacy or ethical restrictions but are available from the corresponding author on reasonable request.


Conflicts of interest: The authors declare that they have no competing interests.


Consent for publication: Not applicable.


Ethics approval and consent to participate: The study was approved by the university ethics board (Number: IR.MUMS.FHMPM.REC.1403.024). In this study, the principles of the Declaration of Helsinki have been followed. A written consent was obtained from all participants after explaining the aim of the study.


Funding: This study was supported by a research grant (No. 4022277) from Mashhad University of Medical Sciences. 


Authors' contributions: Sahar Mohammadnabizadeh participated in the writing of the study, and drafted the manuscript. Elham Charoghchian-Khorasani helped to design and supervision of the study. Amir Hossein Ghorbani, Reza Jafari, and Sara Kharrazi collaborated in data collection.

 

Open Access Policy: This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. To view a copy of this license, visit https://creativecommons.org/licenses/by/4.0/

1. Tehrani H, Vali M, Nejatian M, Moshki M, Charoghchian Khorasani E, Jafari A. The status of depression literacy and its relationship with quality of life among Iranian public population: a cross sectional study. BMC Psychiatry. 2022;22(1). https://doi.org/10.1186/s12888-022-04251-0
2. Mohammadnabizadeh S, Vahedian-Shahroodi M, Najafpoor AA, Ghavami V. Factors Associated With Cigarette Smoking Based on the Integrated Model of Protection Motivation Theory With Health Literacy. Journal of Education and Community Health. 2023;10(2):71-7. https://doi.org/10.34172/jech.2023.2084
3. Cho H, Cannon J, Lopez R, Li W. Social media literacy: A conceptual framework. New Media Soc. 2024;26(2):941-60. https://doi.org/10.1177/14614448211068530
4. Elmore KC, Scull TM, Kupersmidt JB. Media as a "Super Peer": How Adolescents Interpret Media Messages Predicts Their Perception of Alcohol and Tobacco Use Norms. J Youth Adolesc. 2017;46(2):376-87. https://doi.org/10.1007/s10964-016-0609-9
5. Ahmadi M, Madadizadeh F, Afkhami Aghda M, Khodayarian M. Designing and Implementing Virtual Education Course of Media Literacy for Medical Sciences Students: An Experimental Study. Journal of Health Literacy. 2021;6(3):32-46.
6. Sorensen K, Van den Broucke S, Fullam J, Doyle G, Pelikan J, Slonska Z, et al. Health literacy and public health: a systematic review and integration of definitions and models. BMC Public Health. 2012;12(1):80 https://doi.org/10.1186/1471-2458-12-80
7. Cudjoe J, Delva S, Cajita M, Han H-R. Empirically Tested Health Literacy Frameworks. HLRP: Health Literacy Research and Practice. 2020;4:e22-e44. https://doi.org/10.3928/24748307-20191025-01
8. Tehrani BS, Amirkhani MA, Alavian S, Asgharifard H, BARADARAN H, Barghamdi M, et al. Health literacy and the influencing factors: a study in five provinces of Iran. 2007.
9. Alirezaei, F., Samiei, M. & Maleki, R. (2025). The Impact of Social Media Use on Students' Health Literacy in Facing the Corona Crisis. Sciences and Techniques of Information Management, 11(1): 187-206.
10. Rahmanzadeh, E,. Soheili, F.,Arezi, S., Ahmadi Garoosi, A.(2024). The Effect of Media Use on the Health Literacy of Primary School Teachers with the Mediating Role of Self-Efficacy. Digital and Smart Libraries Researches, 11(3), 1-16.
11. Tzenios N. The impact of health literacy on employee productivity: an empirical investigation. Empirical Quests for Management Essences. 2019;3(1):21-33.
12. Cole E. Media Literacy: Empowering Critical Engagement in the Digital Age. Global Media Journal. 2024;22(70):1-3.
13. Rezadad N, Shoaee MH. The Moderating Role of Media Literacy in the Relationship between Family Health Level and Emotional-Behavioral Problems of Adolescents. Religion & Communication. 2020;27(1):323-56.
14. Zokaei MS, Vedadhir A, Khashei R. Factors Influencing the Health Lifestyles in Tehran, with a Focus on the Media Consumption. Global Media Journal-Persian Edition. 2016;11(1):47-65.
15. Rapp DN, Salovich NA. Can't we just disregard fake news? The consequences of exposure to inaccurate information. Policy Insights from the Behavioral and Brain Sciences. 2018;5(2):232-9. https://doi.org/10.1177/2372732218785193
16. Ghanbari S, Ramezankhani A, Montazeri A, Mehrabi Y. Health Literacy Measure for Adolescents (HELMA): Development and Psychometric Properties. PLoS One. 2016;11(2):e0149202. https://doi.org/10.1371/journal.pone.0149202
17. Parandeh Afshar P, Keshavarz F, Salehi M, Fakhri Moghadam R, Khajoui E, Nazari F, et al. Health literacy and media literacy: is there any relation? Community health equity research & policy. 2022;42(2):195-201. https://doi.org/10.1177/0272684X20972642
18. SotoudehRad F, Taghizadeh A, Heidari Z, Keshvari M. Investigating the Relationship between Media Literacy and Health Literacy in Iranian Adolescents, Isfahan, Iran. Journal of Pediatric Perspectives. 2020;8(5):11321-9.
19. Akbarinejad F, Soleymani MR, Shahrzadi L. The relationship between media literacy and health literacy among pregnant women in health centers of Isfahan. J Educ Health Promot. 2017;6:17. https://doi.org/10.4103/2277-9531.204749
20. Panahi R, Osmani F, Sahraei M, Ebrahimi S, Nehadghashti MS, Javanmardi E. Relationship of health literacy and quality of life in adults residing in Karaj, Iran. Journal of Education and Community Health. 2018;4(4):13-9. https://doi.org/10.21859/jech.4.4.13
21. Latif K, Weng Q, Pitafi AH, Ali A, Siddiqui AW, Malik MY, et al. Social comparison as a double-edged sword on social media: The role of envy type and online social identity. Telematics and Informatics. 2021;56:101470. https://doi.org/10.1016/j.tele.2020.101470
22. Valentina M, Dobrinka P, Mario M. Towards defining media socialization as a basis for digital society. International Journal of Cognitive Research in Science, Engineering and Education. 2018;6(2):21-32.https://doi.org/10.5937/ijcrsee1802021M
23. Montazeri L, Eslami H, Afshani SA. Role of students' media literacy on their health: a narrative review. Journal of Community Health Research. 2022. https://doi.org/10.18502/jchr.v11i1.9095
24. Mahmoudi H, Taheri A. Relation between Information Literacy and Health Literacy of Students in Ferdowsi University of Mashhad. Human Information Interaction. 2015;2(2):31-41.
25. Quinn S, Bond R, Nugent C. Quantifying health literacy and eHealth literacy using existing instruments and browser-based software for tracking online health information seeking behavior. Computers in Human Behavior. 2017;69:256-67. https://doi.org/10.1016/j.chb.2016.12.032
26. Silva MJ, Santos P. The impact of health literacy on knowledge and attitudes towards preventive strategies against COVID-19: a cross-sectional study. International journal of environmental research and public health. 2021;18(10):5421. https://doi.org/10.3390/ijerph18105421
27. Rasi P, Vuojärvi H, Ruokamo H. Media literacy education for all ages. Journal of Media Literacy Education. 2019;11(2):1-19. https://doi.org/10.23860/JMLE-2019-11-2-1
28. Mohammadi M, Mohammadnabizadeh S. Health Literacy Prediction Based on Information Literacy and Physical Literacy Components: A Cross-Sectional Study. Health Sci Rep. 2026;9(5):e72303. https://doi.org/10.1002/hsr2.72303
29. Mohammadnabizadeh S, Vahedian-Shahroodi M, Najafpoor AA, Ghavami V. Factors Associated With Cigarette Smoking Based on the Integrated Model of Protection Motivation Theory With Health Literacy. J Educ Community Health. 2023;10(2):72-8 https://doi.org/10.34172/jech.2023.2084